Sony Online Store

Fluidx were approached by Havas Australia to design Sony’s front end online store experience.

The requirement was to showcase Sony’s latest products, and to also feature deals and promotions.

The creatives at Fluidx came up with the grid-based look to showcase Sony’s products with a seamless auto load when users scrolled to the bottom of the page. Each grid was labelled with a tag that simply indicates the product feature.