Datcom Cloud
Datcom Cloud is an Australian National IT Services company based in Sydney, Australia.
Fluidx was approached by Datcom, who were looking to give their brand a refresh. This update in company image was in line with a focus on cloud services, coupled with an official rename to Datcom Cloud. This gave Datcom a chance to give their website an overhaul to reflect their updated branding, and increase sales leads and conversions through this channel.
Challenges
The new brand image had to appeal to a variety of audiences, from business owners and IT Managers to CIOs.
The New Identity
For the new branding, we combined Datcom’s original colours of fluoro green and blue to create a new colour, aqua. We also refreshed the font by thinning the original font, and adding curves on the edges to give it a more techy vibe. Finally, the triangle symbol was adjusted to look more modern and youthful, before becoming the icon of the logo.
Colours
Heading
Open Sans SemiBold
Datcom Cloud
Sub Heading
Open Sans SemiBold
Datcom Cloud
Body
Open Sans Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Fluidx also provided brand assets for Datcom Cloud to apply across business cards, sale templates, car decals and uniforms, in order to stay consistent with the new website and marketing materials.
Website Redesign
Rather than simply redesigning the existing website, Fluidx approached it from a ground level and strategic point of view. We used our expertise in the field to determine the optimal user journey for generating leads, and providing information for interested and existing customers.
In addition to the aesthetics of the website redesign, Fluidx was heavily involved in setting the language and tone of voice of the website. As Datcom Cloud is an IT company, it was important to strike a balance between using technical language and terminology that’s easy to understand. All website copy was written from the ground up and passed through a thorough feedback and review process with Datcom Cloud management, to ensure authenticity and accuracy.
